Define Traction…

Traction can be defined in two ways. Those two ways are what inspired our name.

Motorsport Definition: The degree to which a car is able to transfer its power onto the track surface for forward progress.


Media Definition: The extent to which an idea, product, etc. gains popularity or acceptance.

About Traction Media…

Traction Media is an all new media, marketing business founded by Elliot Cunnington after over a decade in motorsport working with a whole range of brands. Traction Media is designed to enable your brand to gain the Traction it needs to grow, be successful and recognised.

About Elliot…

Elliot is a Motorsport fan who has spent the past few years working alongside various teams, drivers, circuits and championships. Elliot founded Traction Media to help increase brand engagment and improve results.


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